Yes, we just recently reported that Leows and Coca Cola had "pulled" the "highly offensive" Mafia Movie Madness" from theatres.

I was pleased, BUT was disapointed that no apology was also forthcoming.
But now, Coca Cola instead of merely "acting" apologetic, have issued a Press Release that acknowledges it's mistake.

Again, Congratulations to Sons of Italy, NIAF and  IOAV!!!!!!
You are beginning to make "believers" out of hithertofore cynics.

My question is, are you going to utilize the Jesse Jackson School of Extortion
tactics in obtaining substantial contributions from Loews and Coke to show thei "contrition"!!!!  :)
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Coke pulls Short movie on Mafia Toughs

Thu December 04, 2003 05:13 PM ET

NEW YORK (Reuters) - U.S. beverage giant Coca-Cola Co. on Thursday said it would stop showing a short film showing mafia toughs intimidating movie viewers after a barrage of complaints from Italian-American groups.

The film, "Mafia Movie Madness," by graduate student Jordan Ross, won the 2003 Coca-Cola Refreshing Filmmaker Award and was released as a pre-movie reel in early November to chains that included Loews Cineplex and Regal Entertainment Group.

"We regret that anyone was offended and we are removing it from theaters by tomorrow," a Coca-Cola spokeswoman said. The film shows one movie patron getting jumped after ignoring a gray-suited usher's order not to bring outside food or drink into the theater.

A concession-stand vendor bullies a second patron into ordering a large Coke soft-drink, while a baseball-bat wielding usher tells the audience: "Any of yous makes any noise during this movie, you're dealing with me, capiche?"

The short movie prompted protests from the anti-defamation arm of the Sons of Italy, the National Italian American Foundation and other groups fighting a decades-long tide of movies, television shows and commercials portraying Italian-Americans as members of organized crime.

"There is nothing balancing it -- you never see an Italian-American character playing a crack scientist ... or the president of the United States," said Dona De Sanctis, deputy executive director of the Sons of Italy Commission for Social Justice.

De Sanctis said the organization has lobbied for broader portrayals of Italian American culture since the first installment of the "Godfather" movie trilogy was released in the 1970s and has continued that struggle up to the popular contemporary television show "The Sopranos" on the HBO cable channel "Generally our concerns are dismissed, which we also find very disturbing," she said. "We don't understand why we are the one ethnic group that it's still permissible to make fun of."

www.reuters.com.