BUDWISER OR BUDDUMBER?

To: You who are NO Friends of Mine! aka Those at Budwiser!
Who may consider changing their name from Budwiser to Buddumber.

I originally wrote you:

It is enormously distasteful, and bigoted for you to use only Italian
appearing, and caricatured stupid sounding males in your "Whatsup" ad. 

Would you have considered a like ad utilizing Blacks with a "S'up" ad? 
Obviously not! It would be as mocking and demeaning as is the 
Italian/"Whatsup" ad. 

Why couldn't it been as funny and not bigoted by having a "diversity" of 
races, and nationalities? 

Unless I receive a satisfactory response, I intend to start my own personal 
campaign to "bad mouth" Bud in any way I can, and I do have a considerable 
network of 5000+ Email recipients who are receptive to my messages.

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Your (Budwiser's) 'Canned" Response:

Richard,

Thank you for taking the time to e-mail Anheuser-Busch to share your thoughts
with us.  We appreciate and respect the views of all of our customers. 

In addition, we try continually to communicate the quality of all our beer
brands, sometimes in a more light-hearted way rather than a straight forward
approach. 

We realize that not all advertising can appeal to every consumer.  Feedback 
from our research indicated our advertising campaigns were well liked.  We would 
like to apologize for your displeasure. 

We sincerely appreciate your comments and hope that you will consider choosing
Anheuser-Busch products in the future. Please feel free to e-mail us should you
have additional questions or comments. 

Again, Richard, thank you for taking the time to contact Anheuser-Busch.

Your Friends at Anheuser-Busch
1-800-DIAL-BUD (1-800-342-5283)
http://www.budweiser.com
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My Reply to Budwiser "Canned" Response:

You state that you "communicate... sometimes in a more light-hearted way."

Mocking, and Degrading a Nationality is NOT light hearted! 
It is Mean Spirited, Bigoted, and Morally Reprehensible!!!!

You say:"not all advertising can appeal to every consumer" .

We are not talking about appealing, but Insulting and Demeaning!

Why were you not more sensitive to the current emphasis on "Diversity", and 
had a multi cultural cast, which would have not detracted from the ad being 
amusing, and yet would not have avoided being defamatory and bigoted.

You are furthering the inaccurate and unfair Stereotype of Italian = 
Illiterate.

In that same vein, will the Anheuser Busch families, which I understand are 
of Germanic ancestry consider creating a "light hearted" Ad with NAZIS, so 
the connection of German = Nazi continue to be further indelibly impressed on 
the public's mind?

A former "Bud" Buddy, and now a "Bud" Basher.

Richard Annotico
trimtantre@aol.com