The ANNOTICO Report
US Imports of bottled wine from Italy are 20 million cases ,Australian is right behind with 18 million cases , and France is in 3rd place, with 8 million cases.
Yellow Tail from Yenda, near the NSW town of Griffith,
blitzed all foreign competitors as the third-largest selling wine brand
in US food stores.
Yellow Tail, produced by the family-owned Casella wine
company, accounted for almost a third of all Australian sales in the U.S.
last year, more than seven million cases.
Additionally, Bulk wine shipments from Australia rose
91 per cent.
By Geoff Eastdown
Melbourne, Australia
March 29, 2005
AUSTRALIA's wine producers are on the verge of edging out their Italian rivals in the battle for the lucrative U.S. market.
More than 18.3 million cases of Australian bottled wine
were sold in the U.S. last year a 17 per cent annual increase. Italy, which
holds top position in the market with 20.07 million cases, fell back 6
per cent.
Australia 12 months ago overtook France for second spot.
The "bible" of US wine, The Gomberg Fredrikson Report,
outlined the figures in its 2004-2005 review of the U.S. wine market.
Once again, the report noted the Yellow Tail from Yenda,
near the NSW town of Griffith, blitzed all foreign competitors as the third-largest
selling wine brand in US food stores.
Its sales surge was helped by the introduction of better
value 1.5 litre bottles, a new reserve tier, and varietal line extensions,
the report said.
Yellow Tail, produced by the family-owned Casella wine
company, accounted for almost a third of all Australian sales in the U.S.
last year. More than seven million cases of Yellow Tail were sold, it said.
Total sales of Australian bottled and bulk wines rose
20 per cent.
Consumption of bulk wine from Australia rose 91 per cent.
French producers continued to suffer the backlash by
U.S. consumers over the country's refusal to participate in the war in
Iraq lost further market share. French sales fell 7 per cent on top of
the 11 per cent slump reported a year ago. Europe's premier wine nation
sold 8.2 million cases, lagging Australian produced wines by 10.1 million
cases.
"Australia's fighting varietals" carved new inroads into
the markets of the top 15 Californian producers, with supermarket sales
of Australian vintages up by 660,000 cases, the report said.
http://www.theadvertiser.news.com.au
/printpage/0,5942,12684798,00.html