Once again, Congratulations to all of you who Emailed to "TGIF" 
to express your displeasure. Kudos particularly to our principal 
"crusaders", allies of Manny Alfano of IAOV, and Francesca 
L'Orfano of La Dolce Vita. Take a bow, and be further energized 
for all the coming battles. 

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T.G.I. FRIDAY CHANGES NAMES IN "MOOFIA" GAME 

Chicago Sun-Times
Business Section
Lewis Lazare
September 10, 2001

Ooops. 

T.G.I. Friday's isn't saying so directly, but it looks as if the restaurant 
chain's interactive Internet game formerly known as "Moofia" wasn't 
a hit with some people in the Italian-American community. 

"We did get some complaints from a very few number of guests," said 
a T.G.I. representative, who declined to discuss the matter further. 

Still the squawks were loud enough, apparently, to cause the online 
game to be completely revamped last week and renamed "Bovinator."
The game now features a milk-gun-toting cow arrayed against a group
of rebellious barnyard animals. Retired along with the "Moofia" title 
were a band of characters with names such as Tony Piglioni, Da Rat,
Busta Chops and Frankie Fowlmouth. In their place are Sammy Swine,
the Rat, Willy B. Wool and Freddie Fowlmouth.

Despite the changes, the object of the game remains unchanged: 
players use the beefy hero's "udder gun" to "moo" down villains 
wherever they appear.

"Bovinator" was launched in July to promote the restaurant chain's 
all-natural hamburger. More than 50,000 people played the game in 
the first two weeks after it debuted. "Bovinator" can be found on 
T.G.I. Friday's Web site, www.fridays.com.
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Some brief "Thank Yous" to TGIF would be a really good move 
at << internetmail@fridays.com>> now, and whenever any 
transgressors relent. 
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