Wednesday, March 29, 2006

Motorcycle of the Year 2006 Awards: Agusta Thrashes Competition

The ANNOTICO Report

 

Motosprint - the most influential weekly Italian motorcycle magazine awarded MV Agusta the winner in the three most important  groups, Sportive, Naked and 125cc. MV Agusta is the only company to have had such a result in the history of the competition, and resulted from a sheer beauty and the technical attributes.

 

The "Naked" category is the most fought-over sector in the Italian market and the MV Agusta Brutale 910S was reconfirmed for the sixth time as leader. The Brutale was miles clear of its nearest competitors, the Moto Morini Corsaro and the Yamaha FZ1.

 

 

The Motorcycles Italians Love Best



In the sixth "Motorcycle of the Year 2006" competition run by Motosprint - the most influential weekly Italian motorcycle magazine - the MV Agusta group thrashed the opposition by winning the three most important categories: Sportive, Naked and 125cc. MV Agusta is the only company to have had such a result in the history of this competition and the award in the "Sportive" sector was for the new F41000 Senna. The sheer beauty and technical attributes, not to mention the magic of this Italian sports icon, prompted 18.2% of the voters to opt for MV Agusta and pushed the Yamaha R6 and the Ducati 999R to lower positions on the podium.

The "Naked" category is the most fought-over sector in the Italian market and the MV Agusta Brutale 910S was reconfirmed for the sixth t! ime as leader with 20.9% of the votes. The Brutale was miles clear of its nearest competitors, the Moto Morini Corsaro and the Yamaha FZ1 that achieved 6.7% and 5.35% respectively. The remainder of votes was divided amongst other machines in the sector. Well worth underlining is the percentage increase over last year when the Brutale 750S achieved 19.9% of the votes.

In the eternal struggle between the Cagiva Mito and the Aprilia RS, the Cagiva came out in front with a share of 19.5% against the 18% of the RS. The superb Mito confirmed its position as the most sold machine in its sector in the Italian market with 1357 units registered in 2005.

This triumph by the MV Agusta group has its roots in the design and style demonstrated on the three machines that the "Motosprint" jury so rightly rewarded. Massimo Tamburini. MV Agusta Managing Director, Claudio Ca! stiglioni stated: "These awards are a highly significant recognition of our ability to create the most beautiful motorcycle in the world".

The "Motorcycle of the Year 2006" award by the weekly magazine "Motosprint" was based on some 22,000 voting cards received between November-December 2005.  The participants were mostly male (91.9%) and in the 30-39 age bracket (40.7%). 56% of participants stated that they had bought a motorcycle in the past two years and 6.3% declared they intended to replace their current machine with an MV Agusta.

 

 

 

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