Tuesday, April 18,

"Bene" Launches, Upscale Magazine about "Living La Vita Italiana"

The ANNOTICO Report

 

New York-based Vinceri Publishing on May 15 will launch "Bene", an Italian lifestyle quarterly that is written from a native Italian's perspective.

 

"Bene"; Definition: Well, or Properly or in other words: "Living Well/Properly"

 

Recognizing that Americans are enamored with Italy. “Everyone loves it, from the food to fashion—whether its Italian handbags from Bottega Veneta or clothes from Armani—to products in your living room", "Bene" intends to further educate the affluent twenty-to-forty-somethings.

 

Rumor is that Donald Trump will NOT be a Subscriber since his Style is Nouveau Ostentation rather than Classic Restraint.:)

 

"BENE" SERVES UP ITALIAN FARE

Media Week
April 17, 2006 

For those who daydream about living la vita Italiana, New York-based Vinceri Publishing on May 15 will launch Bene, an Italian lifestyle quarterly that is written from a native’s perspective.

Vinceri president Geri Brin said Americans are enamored with Italy. “Everyone loves it, from the food to fashion—whether its Italian handbags from Bottega Veneta or clothes from Armani—to products in your living room,” said Brin, who came up with the concept while dining with business partner Vince Naccarato at an Italian restaurant inn Chicago.

Bene will cover the best in food, fashion, travel and design, and will target twenty-to-forty-something male and female readers. The magazine will have a controlled circulation of 150,000, with! copies distributed to patrons of 150 top Italian restaurants nationwide (such as Mario Batali’s Babbo in New York) and gourmet food chain Dean & DeLuca. The upscale title will also be available at Alitalia Airlines’ first-class airport lounges and on flights from Milan to Manhattan via exclusive travel club MiMa.

Bene’s Web site, benemag.com will also launch in May. Next year, Vinceri plans to host food and wine tasting events with Bene’s advertisers and a number of restaurants.

While traditional food and travel magazines provide advice on where to stay, what to do and eat throughout Italy, Bene dishes out advice on how to live like an Italian.

The niche publication is so focused on Italy, said Brin, that it will only carry Italian manufacturers for the first year (The open rate for a full-color page is $10,000.) Its premier issue carries 14 ad pages from companies that include San P! ellegrino, Kiton, Vespa, Bertoli and DeLonghi. But Brin may include Chase and JP Morgan, which have both expressed interest in advertising. “People use them to charge food in the Italian restaurants,” she joked.

 

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