Sunday, July 30, 2006

"Italian Village" in Nagoya, and "Venus Fort" in Tokyo, as Europe is Brought to Japan

The ANNOTICO Report

Japanese want to taste different cultures, but they dont necessarily have the time, or the money to go abroad, therefore Japan has brought European Cultural Theme Parks to Japan, as a convenient way for people to get that  taste.

These different parks have a taste of Italy (The Italian Village in Nagoya, and Venus Fort, in the trendy Odaiba  district of Tokyo), Netherlands (Huis Ten Bosch in Nagasaki), and Spain (Parque Espaqa in Shima City). These parks cost as much as $2.5 billion to build. Some, including the German-themed Glucks Kingdom in Hokkaido, have since closed.

Specializing in the importation of culture, and offering an idealized distillation of a foreign culture, the parks package a plethora of architectural reproductions, educational attractions, shops and restaurants, with the odd roller coaster or two thrown in for good measure.

A Bit of Italy in Nagoya

The Italian Village, which opened last year, is somewhere between theme park and shopping arcade. A replica of the Campanile in St. Marks Square is prominently placed at the entrance to the Village; there is also a replica David statue, while a copy of the Bocca della Verit` in Rome presents a perfect photo opportunity. Visitors can travel around either by horse-drawn carriage or gondola. The sounds of opera blare from speakers throughout the park, and the staff cheerfully greets visitors in both Japanese and Italian.

The most popular attraction at the Italian Village, for instance, is the gondola ride. The boats (imported fromItaly) are manned by a youthful crew of Italian boatmen. As they steer passengers along the faux Venetian canals, they smile for the cameras, shouting Buon giorno! at irregular intervals.

The chief attraction, however, is the lure of a Continental shopping spree. Visitors search for the perfect souvenir in an arcade with an impressive array of shops; of particular note is the excellent Italian food market, the largest of its kind in Japan and bursting with olives, oils, cheeses and chocolate. Whether shoppers are in search of a Dolce & Gabbana handbag, Italian salami, hand-blown Murano glass or a fire-red Ferrari jumpsuit, all things Italian are available here.

In its first year of operation, Italian Village attracted 4.35 million visitors, more than double the expected figure.

Venus Fort, the Italian-themed shopping mall in the trendy Odaiba district of Tokyo

 More recent additions to the genre, such as Venus Fort, the Italian-themed shopping mall in the trendy Odaiba district of Tokyo, offer a variation on the theme by placing their primary emphasis on that most central of tourist activities: shopping.

Bridges cross canals at the Italian Village in Nagoya.

Italian Village: 1-15 Minato-machi, Minato-ku, Nagoya 455-0033, (81-52) 655 1800; www.italiamura.com

 

For Curious Japanese, Nibbles of Foreign Cultures

New York Times

By Katie Kitamura

July 30, 2006 

DESPITE the bracing temperatures, the fields of Huis Ten Bosch are awash with tulips. The air is still, but windmills spin merrily. Towheaded youths stroll along brick footpaths, and ducks quack as they float in pristine canals. As if on cue, the late winter clouds part, and a ray of sunshine drops onto the quintessentially Dutch towers and domes.

In fact, everything in this illuminated landscape  from the dikes and canals to the smell of fresh poffertjes (tiny pancakes) in the air  is quintessentially Dutch. But this is Japan, not the Netherlands, and Huis Ten Bosch in Nagasaki is just one of several Japanese theme parks, from Shima City to Nagoya, offering an idealized distillation of a foreign culture.

Skillfully inverting a few essential principles of travel, the parks offer a stress-free and decidedly postmodern way of seeing the world  a sort of abridged Grand Tour for the fast-food generation

People want to taste different cultures, says Akira Fujiwara, a representative of the Italian Village in Nagoya. But they dont necessarily have the time, or the money to go abroad. This place is a convenient way for people to get a taste of something different.

Specializing in the importation of culture, the parks package and present foreign countries like the Netherlands or Spain as a plethora of architectural reproductions, educational attractions, shops and restaurants, with the odd roller coaster or two thrown in for good measure. The most popular attraction at the Italian Village, for instance, is the gondola ride. The boats (imported from Italy) are manned by a youthful crew of Italian boatmen. As they steer passengers along the faux Venetian canals, they smile for the cameras, shouting Buon giorno! at irregular intervals.

Meanwhile, visitors to Parque Espaqa in Shima City are greeted by a cast-iron statue of Don Quixote and Sancho Panza, a perfect copy of the statue in Madrid's Plaza de Espaqa. Inside the park, visitors can choose from Cervantes-inspired attractions like Don Quixotes Magical Flight. Huis Ten Boschs chief attraction is an elegant 345-foot reproduction of the Dom Tower in Utrecht, with a high-speed elevator and a viewing dock from which you can see tulip fields and glittering Omura Bay.

These parks, some of which cost as much as $2.5 billion to build, are by and large a product of Japans bubble economy of the 1980s, a response to the newfound interest in travel that was spawned during this period of frenzied economic growth. Many opened shortly after the 1990 crash of the Japanese economy. While some, including the German-themed Glucks Kingdom in Hokkaido, have since closed, many persisted through the extended recession of the 1990s. And more recent additions to the genre, such as Italian Village or Venus Fort, the Italian-themed shopping mall in the trendy Odaiba district of Tokyo, offer a variation on the theme by placing their primary emphasis on that most central of tourist activities: shopping. In its first year of operation, Italian Village attracted 4.35 million visitors, more than double the expected figure.

Though visiting a series of artificially constructed foreign environments may not seem the most obvious answer to a strong case of wanderlust, the parks, which were created with an eye for detail and authenticity, seem to satiate some of Japans longing for travel. Rather than the broad pastiche that characterizes, say, Disneyland, the mini-monuments of Japans cultural theme parks are faithful reproductions executed with stunning accuracy. From bricks to tiles and balcony railings, many of the parks import their raw materials directly from Europe.

The crowds wont come unless its real, said Mr. Fujiwara. Its very important to us that somebody who has been to Italy can come here and feel like its the real thing.

Nonetheless, the visitors convenience remains at the forefront. With perennially smiling staff, clean streets, and restaurants that never fail to accommodate diners with a pair of chopsticks and steaming oshibori (hot wet towels), the parks aim to make their visitors feel right at home  and who could promise the same from a trip abroad?

The Netherlands in Nagasaki

Huis Ten Bosch is the largest and perhaps most ambitious of Japans cultural theme parks. Creating the illusion of a 17th-century Dutch village set in 21st-century Japan, Huis Ten Bosch features immaculate replicas of well-known Dutch buildings, including the Gouda Town Hall as well as the Dom Tower, over three miles of elaborate canals, and enough dikes, windmills and tulips to satisfy even the most heightened of national stereotypes.

With four luxury hotels and an array of restaurants, the atmosphere veers unexpectedly toward the romantic. Huis Ten Bosch is for couples, said one visitor, Junko Watanabe. The place has a romantic feel to it. To that end, most of the parks attractions are of the more sedate variety. Visitors seem content to spend the day wandering along the parks many streets and canals. But they can rent bicycles, and in the spring a tulip festival promises more than one million flowers in full bloom.

Huis Ten Bosch: Huis Ten Bosch-cho, Sosebo City, Nagasaki; (81-95) 627-0526; www.huistenbosch.co.jp (Japanese language site); english.huistenbosch.co.jp (English site). Tickets called passports allow entry and unlimited use of the parks attractions; 4800 yen (or about $42 at about 115 yen to $1); ages 12 to 17, 3600; 4 to 11, 2600.

A Bit of Italy in Nagoya

The Italian Village, which opened last year, is somewhere between theme park and shopping arcade. A replica of the Campanile in St. Marks Square is prominently placed at the entrance to the Village; there is also a replica David statue, while a copy of the Bocca della Verit` in Rome presents a perfect photo opportunity. Visitors can travel around either by horse-drawn carriage or gondola. The sounds of opera blare from speakers throughout the park, and the staff cheerfully greets visitors in both Japanese and Italian.

The chief attraction, however, is the lure of a Continental shopping spree. Visitors search for the perfect souvenir in an arcade with an impressive array of shops; of particular note is the excellent Italian food market, the largest of its kind in Japan and bursting with olives, oils, cheeses and chocolate. Whether shoppers are in search of a Dolce & Gabbana handbag, Italian salami, hand-blown Murano glass or a fire-red Ferrari jumpsuit, all things Italian are available here.

Italian Village: 1-15 Minato-machi, Minato-ku, Nagoya 455-0033, (81-52) 655 1800; www.italiamura.com. Attractions are individually priced, and range from 800 to 2500 yen. Mondays through Fridays, visitors must buy at least 500 yen worth of tickets, which they can spend on individual attractions; on weekends and holidays, 1,000 yen. Discount packages are available.

Inspiration from Cervantes

The most family-oriented of the cultural theme parks, Parque Espaqa in Shima City features an array of attractions and rides with Spanish themes, including Don Quixotes Magical Flight and Pyrenees  billed as the longest suspension roller coaster in Japan. Matador, a bullfight-inspired roller coaster, places the rider in the position of the bull. Rushing after phantom red capes and narrowly avoiding swinging swords, it is  perhaps uniquely for a roller coaster  something of a morally exhausting experience.

Koshi Naka, a Parque Espaqa representative, says that the parks strongest selling point is its cast of park characters. Very loosely based on Cervantess Don Quixote, the characters include a droopy but game Don Quixote hound, a cuddly Sancho Panza bear and a white cat Dulcinea.

The characters are enormously popular, says Mr. Naka  a statement that is confirmed by the hordes of schoolchildren screaming for Dulci! Dulci! This interspecies cast of characters inhabits a landscape of buildings modeled after originals in Madrid and Seville, as well as a Gaudm-inspired sculpture park.

Parque Espaqa: Sakazaki, Isobe-cho, Shima City, Mie 517-0292; (81-59) 957-3333; www.parque-net.com. Passport tickets allows entry and unlimited use of the parks attractions; 4000 yen; children 12 to 17, 3800; ages 4 to 11, 3200.

http://travel2.nytimes.com/

2006/07/30/travel/30journeys.html

 

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