Friday, September 08, 2006

Bruno Munari: Designer; Understated, Joy and Playful - 5 Time "Compasso d'Oro" Winner

The ANNOTICO Report

 

 Although late Milan designer  Bruno Munari  was a  five-time winner of Italy's prestigious Compasso d'Oro design award, it was probably his wide-ranging versatility  that prevented him from being less well known than contemporaries such as Achille Castiglioni, Joe Colombo and Marco Zanuso.

 

Munari, set himself apart from other designers, in that he was dedicated to a quiet, playful revolution, inventing and designing with humorous and modest creativity." The designer challenged "all conventions and stereotypes intelligently, but without flamboyance."

Munari's deceptive simplicity is best-known in his work for Milan manufacturer Danese in the mid-20th century.

 

Munari's Universal Sense of Play

Milan designer adept at creating products for adults and children

Tandem

Canada's Cosmopolitan News,Arts and Sports

By Mark Curtis

Sept10,2006 - Sept17,2006

Despite producing a handful of iconic product designs in the 1950s and 60s, it's safe to say that the late Milan designer Bruno Munari was decidedly less well known than contemporaries such as Achille Castiglioni, Joe Colombo and Marco Zanuso. Perhaps Munari lacked a marketing sense possessed by his peers, but more likely it was the Milan designer's wide-ranging versatility that prevented an audience from having a fixed perception of his work.

At turns a graphic and product designer, illustrator, sculptor, photographer, and author, Munari nonetheless brought a unified sense of spirit to his output. "What sets Munari apart from other designers is that he engaged in a quiet, playful revolution, inventing and designing with humorous and modest creativity," wrote American curator and writer Judith Hoffberg on the occasion of a Munari retrospective presented by the Italian Cultural Institute in Los Angeles in 2003. The Milan-based designer challenged "all conventions and stereotypes intelligently, but without flamboyance," Hoffberg added.

The deceptive simplicity of Munari's best-known work for Milan manufacturer Danese in the mid-20th century could not have been anticipated, given a younger Munari's roots in the Italian Futurist design movement. Born in 1907, Munari's career beginnings in the late 1920s and early 30s were marked by dynamic Futurist-influenced graphic designs for advertising posters for clients such as Campari, Olivetti and Pirelli.

The Futurist design movement celebrated the new machine age, but Munari had already had his fill of industrial progress by the middle of the 1930s, when he proposed a series of satirical objects - such as a mechanical tail wagger for dogs -which he dubbed Useless Machines. It was a playful poke at the era's fascination with new machinery, but it also laid the groundwork for the understated design approach which marked the remainder of Munari's career. While other designers tried to outdo each other in the outlandish department, Munari retreated to designs that emphasized basic shapes and materials.

He found a sympathetic manufacturer in Milan's Danese, and the late 1950s to the mid 1960s saw the introduction of Munari product designs which have become classics. The Falkland pendant lamp (1964) is an innovative combination of elastic fabric and aluminum rings which has become a lighting design standard. The earlier Bali lamp (1957) is an elegant design of plastic and wood. Munari's Cubo ashtray and upright Levanzo and Ponza waste containers are modern design standards that, along with the inevitable knockoff designs, are common sights in commercial office spaces.

Parallel to his work in serious industrial design, Munari's natural sense of play began to shine in a series of toys and books for children. Zizi, a bendable monkey figurine, is familiar to many children, as are books illustrated and written by Munari which focus on topics such as creativity and the many wonders of nature. Munari's fascination with our natural sense of discovery was not limited to a young audience. American design curator Paola Antonelli has noted that designs such as the expandable Falkland pendant lamp have a level of interactivity between designer and user that Munari wanted to encourage. "Munari left the imaginative part of the (design) equation to those who encountered his creations, allowing art to become the experience of all, and all to become artists through their interactions with his work," Antonelli has said.

A five-time winner of Italy's prestigious Compasso d'Oro design award, Munari passed away eight years ago, though his influence is still felt. A testament to his design achievements, London's Design Museum will present a retrospective of Bruno Munari's work next winter and spring. As the American curator Hoffberg has noted, Munari had an "exceptional ability to stimulate surprise, irony, and harmony" and it was a sense of joy and play which ultimately defined his versatile work.

 

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