Monday,
December 18, 2006
The
ANNOTICO Report
The
Italian World Cup soccer victory, and Italy's refusal to use wood
chips in winemaking, (a practice which is allowed among Australian
competitors), Italy's excellent cuisine, its perfect landscapes, and the
capacity of its wine to express the country's essence, have resulted in
Italian Wines attaining Leadership in the US, and third in the World.
In
the US, Italian wine, by volume, accounts for almost one third (31%) of the
entire foreign wine market in the United States, followed closely by Australia
(30%), which sells low price wine, and then by France (14%),
Wine News
16 Dicembre
2006
There has been a true boom
for "Made in Italy" wine exports to the United States, with an
increase of +7.6%, and the concrete possibility of reaching a total value of
one billion dollars by the end of the year (thanks in part to the effects of the
Italian World Cup soccer victory). These are the conclusions that Coldiretti recently announced after an analysis of data
from the Italian Food & Wine Institute for the first nine month of 2006.
The data also revealed that Italian production confirmed its leadership because
of its refusal to use wood chips in winemaking, a practice which is allowed
among Australian competitors. This is a confirmation of the value of the
Italian "guarantee" on the international market where, according to
the National Brand Index by Simon Anholt, it has
conquered third place precisely because of its excellent cuisine, its perfect
landscapes, and the capacity of its wine to express the country's essence.
Italian wine, in fact, counts
for almost one third (31%) of the entire foreign wine market in the United
States, followed closely by Australia (30%), which is forced to sell its wine
with a low price politic, and then by France (14%), which after years of
difficulty is now changing its trend and has actually registered the highest increase
in earning rates (+29%) and has even surpassed Australia in respect to total
value.
For
The quality and competitivity of Italian production have pushed this
increase in consumption among Americans. And this result has also been aided by
the results of numerous commercial studies that prove the positive health
effects of drinking wine, like the anti-ageing effects from resveratrol
and the anti-stress effects from melatonin (a hormone that plays an important
role regulating sleep cycles), both components that are found in wine.
The results of 2006 demonstrate a new and significant opportunity for the
growth of "Made in
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