Monday, June 25, 2007

Rome Struggles with a Rowdy, Drunken Boom in Tourism

The ANNOTICO Report

 

On its face, the issue would seem to be a case of too much of a good thing - tourism in Rome is booming and has been growing steadily for five years.

As a city, Rome remains a very safe destination for visitors. The rowdiness of its night life is on par with, and often does not match, that of other major capitals. But the uniqueness of Rome's historic center and the fact that this activity is a relatively new phenomenon has prompted more and more concern.

"I don't think it is any more out of control than in any other European city. It just sticks out more in Rome because the Italians don't have that sense of night life that the tourists do. It is a juxtaposition of the traditionally calm Italian night life and what tourists and those few Italians want to do."

 

 

Rome Struggles with a Rowdy, Drunken Boom in Tourism

 

Monday, June 25, 2007

ROME: There is a struggle under way, in plain view, for the soul of Rome's historic center: In one corner sit the forces of restraint, etiquette and cultural preservation; in the other sit those with the unswerving desire for yet another round of drinks.

A leisurely midnight stroll on almost any summer night through Campo dei Fiori, Piazza Navona or the medieval neighborhood of Trastevere puts the issue in clear relief. It is "ladies night" at Sloppy Sam's, a popular pub on Campo dei Fiori just in front of the statue of the philosopher Giordano Bruno. Bruno was condemned to death in 1600 by the Roman Catholic Church for heresy. Shirtless male bartenders this night are serving up round after round of half-priced shots.

Around the corner, a stone's throw from where Julius Caesar met his treacherous end, the Zeta Lounge is offering two hours of "open bar" - all you can drink for one low price. Later, at around 3 a.m., an American tourist is barking through a megaphone pleading with a woman he is with to pull up her skirt and expose herself. This elicits guffaws from his group of friends, and laughs from the woman herself.

The place is quite literally soaked in booze and a growing number of Rome's residents are fed up with what they see.

"It is unbelievable," said Flaminia Borghese, president of a homeowner's group in the historic center that is demanding greater noise control and beefed up police patrols. "There is a total lack of control."

Borghese seems uniquely suited to lead a charge for decorum - she is a descendant of the House of Borghese, a family of noble and papal background. She faults the city for issuing far too many liquor permits for new restaurants and bars and the police for failing to enforce various noise-control ordinances.

"The foreigners come here because they know that they can do whatever they want," she said. "Nobody says anything."

As a city, Rome remains a very safe destination for visitors. The rowdiness of its night life is on par with, and often does not match, that of other major capitals. But the uniqueness of Rome's historic center and the fact that this activity is a relatively new phenomenon has prompted more and more concern.

"There's been a change in the style of drinking," said Dermot O'Connell, who runs "The Almost Corner Bookstore" on Via del Moro, a main thoroughfare in Trastevere and a popular nocturnal destination because of its many bars. "It is now socially acceptable to walk around with an open bottle of beer and that was not the case five years ago."

O'Connell was a resident of Trastevere until a year ago. He could not take the noise anymore and left; nor can many of those who remain, it seems. Last week, many residents staged a protest by hanging white sheets out their windows and off their balconies and pinning up posters calling on Mayor Walter Veltroni to do something.

The city says it has enacted various measures, like limiting traffic into the historic center, putting up surveillance cameras, putting more police officers on the streets and passing a law that requires all glass bottles and glasses to be replaced with plastic cups after a certain hour.

On its face, the issue would seem to be a case of too much of a good thing - tourism in Rome is booming and has been growing steadily for five years. In the month of May, two million people visited Rome and the city is predicting that more than 20 million tourists will have passed through in 2007. But there are other transformative forces at work as well - some social, some economic - that shine a light on the state of modern tourism.

"Why would you come to Rome to drink beer when you can do that anywhere else in the world? The value of Rome is its urban tissue," said Giuseppe Strappa, an architect and professor who has written extensively on the changing face of the city's historic center.

Strappa said the issue started to heat up more than a decade ago, when the city decided to transform the historic center, which he called the "best preserved" in the world, into an entertainment destination. That led many ancient palazzos to be gutted and turned into restaurants and bars. "If it continues like this for 10 years we will no longer have a historic center," he said.

Chris Felts, who owns and runs a tourist agency that focuses on backpackers and offers night tours and pub crawls, said: "I don't think it is any more out of control than in any other European city. It just sticks out more in Rome because the Italians don't have that sense of night life that the tourists do. It is a juxtaposition of the traditionally calm Italian night life and what tourists and those few Italians want to do."

There seem to be plenty of reasons for the phenomenon, ample blame to go around: Low cost airlines have put the city within reach of more tourists; the social etiquette of young Italians has changed; the city has pandered to the youth movement. Perhaps, too, the expectation of Rome's residents that their city center be a quiet, well-bred place is out of date.

Others see it more simply. "The piazzas are public places," Marco DeSantis, 24, said while stealing sips from a huge can of Italian beer one night. "They are for everyone."

 

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