Friday,
August 24, 2007
Italy
SECOND Most Favorite Travel Destination - If Money No Object
!
Adult
Americans were asked in which Foreign country
they would most like to spend a vacation if cost was not an issue.
(Canada and Mexico are the current Favorites
because of the cost factor.)
For
the eleventh year in a row, Australia
tops the list as the most popular ideal vacation destination. (Surprising!)
The
next most popular countries are Italy
(#2), Great Britain
(#3), France (#4) and
Ireland
(#5).
Notice, that three of the top five countries are English
speaking.
And,
Italy is the favorite for
the Youth (Echo Boomers -those aged 18 to 30) and for College Graduates, while Britain is the
favorite of the Mature (62+), and those with some college.
Australia Is The
Most Popular Country For Vacations - If Cost Is Not An Issue
Italy, Britain, France
and Ireland
Are The Next Most Popular Destinations
Every year at
this time, The Harris Poll asks a representative sample of all
adult Americans in which country, outside the United States, they would most like
to spend a vacation if cost was not an issue. For the eleventh year in a row, Australia tops
the list as the most popular ideal vacation destination. The next most popular
countries are Italy (#2), Great Britain (#3), France
(#4) and Ireland
(#5). It is noteworthy that three of the top five countries are English
speaking.
Rounding out the
top ten are Germany (#6), Japan (#7), New
Zealand (#8), Spain
(#9) and Greece
(#10).
These are some of
the results of a Harris Poll of 2,372 U.S. adults conducted online
between June 5 and 11, 2007 by Harris Interactive.
There are some
changes in the rank order since last year:
- France has moved ahead of Ireland
into fourth place;
- Japan moved up from #11 to
#7;
- Spain moved up from #12 to
#9;
- Canada slipped from #7 to
#11;
- Egypt (#14) and China (#15) come onto the list this year,
as the Bahamas, Jamaica and Brazil dropped off of it.
Australia is the favorite vacation
destination for most demographic groups, but there are some exceptions. Italy is the
favorite for Echo Boomers (those aged 18 to 30) and for college graduates
without post graduate education. Britain is the favorite of Matures
(aged 62 and over) and people with some college education, but not a college
degree.
Overall, half of
all adults (50%) would choose a European country for a foreign vacation if cost
was not an issue (and, of course, Europe is
now very expensive for Americans because of the strong Euro and pound and the
weak dollar). One-quarter (25%) would choose a country in Asia or the Pacific
and one in ten (11%) percent would go to the Caribbean or the Americas.
SEE the 5
Tables:
http://www.harrisinteractive.com/harris_poll/index.asp?PID=780
As
an additional Note: According to WordsFinder, the
most popular destinations in Italy
in order are:
Rome, Venice, Florence, Naples and Milan.
The
ANNOTICO Reports Can be Viewed (and are Archived) on: