Sunday,
October 21
Italian
The
ANNOTICO Report
In
response to the question:
"If
you had the choice to go out to a restaurant and eat one type of food, which of
these are you most likely to choose?"
American
received 28%, Italian 22%,
Mexican 17%, Chinese 16% , Japanese 7%, Indian 2 %, French 1%,
etc....,
I
was quite surprised how close Italian came to American, and how poorly French
fared.
Senior
Citizens Prefer American Food More Than Other Adults When Eating Out
Matures
3-to-1 more likely to choose French food, cool to Japanese
Oct.
19, 2007 - When senior citizens, or "Matures", as Harris Interactive
calls them, go out to eat they want American food. Harris found, in fact, this
is the favorite food for most American adults, but no age group is as adamant
about their meat and potatoes as are the oldest Americans.
Over
one-quarter (28%) of U.S. adults say American food is what they are most likely
to choose if they had the choice to go out to a restaurant and eat one type of
food, but senior citizens are much more adamant. For Matures (those aged 62 and
older), American is tops as two in five (41%) say it is the food they are most
likely to choose.
Both
Baby Boomers (aged 43-61) and Generation Xers (aged
31-42) also keep American food as their top choice (28% and 25%) respectively.
But
for Baby Boomers, Chinese moves into third place as almost one in five (19%)
say it is the type of food they are most likely to choose.
For
Gen Xers, Mexican becomes their second choice as
one-quarter (24%) would choose this type of cuisine.
The
youngest group, Echo Boomers (aged 18 - 30) have a different top choice as
23 percent of this age group would choose Italian food followed by one in five
(21%) who say American food.
Matures
agree with the average of all adults that Italian is second choice, but these
older Americans are not nearly so hot on other foreign foods, except for
French. The Matures were three-to-one more likely than others to choose French
food when eating out.
Another
big difference with younger eaters is the choice of Japanese food -
seniors don't like it. Or, could it be a hang over from those who old enough to
remember
These
are some of the findings of a Harris Poll of 2,392 adults surveyed online
between September 11 and 18, 2007 by Harris Interactive.
"Thinking of food now, if you had the choice
to go out to a restaurant and eat one type of food, which of these are you most
likely to choose?"
|
Food Choices |
ALL |
Generation |
Diff |
|||
|
Echo Boomers (18-30) |
Gen Xers (31-42) |
Baby Boomers (43-61) |
Matures (62+)
|
|||
|
% |
% |
% |
% |
% |
|
|
|
American |
28 |
21 |
25 |
28 |
41 |
13 |
|
ITALIAN |
22 |
23 |
18 |
24 |
22 |
0 |
|
Mexican |
17 |
17 |
24 |
16 |
14 |
-3 |
|
Chinese |
16 |
18 |
12 |
19 |
13 |
-3 |
|
Japanese |
7 |
12 |
9 |
5 |
3 |
-4 |
|
Indian |
2 |
3 |
3 |
1 |
1 |
-1 |
|
French |
1 |
1 |
1 |
1 |
3 |
2 |
|
Middle-Eastern |
1 |
1 |
* |
2 |
1 |
0 |
|
Other |
4 |
3 |
7 |
4 |
2 |
-2 |
|
None of these |
1 |
2 |
1 |
* |
* |
* |
The
ANNOTICO Reports Can be Viewed (and are Archived) on:
Italia
Italia
Mia: http://www.ItaliaMia.com (3 years)
Annotico Email: annotico@earthlink.net