January
5, 2008
Friday,
January 04, 2008
Italians in Wrath over Grape Disputes with
The ANNOTICO Report
Brand
Names and Area of Origination designations give people confidence in a product,
and are zealously defended.
The tussle with
Paris Hilton is over a drink called "Rich Prosecco"
and its advertising campaign featuring the heiress wearing nothing but a coating
of gold paint, in imitation of the actress Shirley Eaton in the James Bond film
"Goldfinger".
On the whole
Italians do not object to seeing Ms Hilton in the nude. What has caused anger
is that she has not only used the name prosecco",
which Italians regard as their copyright, but also "
sacrilegiously " put the drink in a can and mixed it with
fruit juice.
Also,
the Italians dispute a European Union decision allowing
January
5, 2008
The winemakers of
northern
The battle with
Budapest stems from a European Union decision allowing Hungary but not Italy to
use the term "Tokai", Tocai" or
Tokaj", although wine producers in
Friuli-Venezia Giulia have been using it for centuries.
The tussle with
Paris Hilton, meanwhile, is over a drink called Rich Prosecco
and its advertising campaign featuring the heiress wearing nothing but a
coating of gold paint, in imitation of the actress Shirley Eaton in the James
Bond film Goldfinger.
On the whole
Italians do not object to seeing Ms Hilton in the nude. What has caused anger
is that she has not only used the name prosecco",
which Italians regard as their copyright, but also "
sacrilegiously " put the drink in a can and mixed it with
fruit juice.
The defence offered by Ms Hiltons publicity machine is
that Rich Prosecco is not being marketed in
Gunther Aloys,
the businessman who created Rich Prosecco, said that
she was "pleasant and uncomplicated. Nobody embodies carefree lust for
life as convincingly and glamorously as Paris Hilton."
However, in
He was supported
by winemakers in neighbouring
Hungarians say
that only wine made in the Tokaj region of
Liquid assets
8 million bottles of Tocai are produced in
1 million cans of Rich Prosecco are said to have been sold in the first four
months of sales
The
ANNOTICO Reports Can be Viewed (and are Archived) on:
Italia
Italia Mia: http://www.ItaliaMia.com (3 years)
Annotico
Email: annotico@earthlink.net