Friday,
April 04,
When in Doubt in Car Design, Hire an
Italian
The
ANNOTICO Report
When Isuzu had design problems in
the 70s, and they wanted a new Impulse, they went to Giorgetto Giugiaro,
and he penned something pretty cool. VW
has gone to Giugiaro, too--he penned
the first generation Scirocco in
the early 90s, Lexus went
to Giugiaro for the GS 300, and Subaru went to him for the SVX.
So what's the
deal now? Are BMW and Subaru too proud? Come on guys, make it easy on yourself
and hire an Italian. You'll end up with better looking cars, and you'll
sell more of 'em, too.
Car Domain
By Rob Einaudi
Editor-in-Chief
April 3, 2008
Two of my
favorite imports, BMW and Subaru, just can't seem to get it right lately when
it comes to exterior styling. BMW is still working through the whole Bangle
nightmare, and I personally have not quite recovered from the travesty that is
the new Impreza/WRX/STI. Seriously, is it that hard
to design a good looking car?
Maybe these
manufacturers should just focus on what they are good at: building kick-ass
cars. Maybe they should leave the exterior design to people who know what they
are doing: Italians. No one ever decided not to buy an Italian car cause it was ugly. People decide not to buy Italian cars
because they are too expensive, or because they are too fire prone. But
Italians know how to design great looking cars.
Isuzu figured
this out back in the 70s. When they wanted a new Impulse, they went to Giorgetto Giugiaro, and he penned something pretty cool. VW has gone
to Giugiaro, too--he penned the first generation Scirocco. In the early 90s, Lexus went to Giugiaro for the GS 300, and Subaru went to him for the
SVX. So what's the deal now? Are BMW and Subaru too proud? Come on guys, make
it easy on yourself and hire an Italian. You'll end up with better looking
cars, and you'll sell more of 'em, too.
The
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Italia
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