Tuesday, January 13, 2009

Alitalia Begins New Era

The ANNOTICO Report

 

As part of its restructuring, Alitalia has been merged with its biggest domestic rival, Air One SpA, giving it more than a 55% share of Italy's Lucrative domestic routes, and has approved a cooperation accord with Air France-KLM, giving the French-Dutch carrier a 25 percent stake for a payment of EU 323 million

 

The airline's finances have been cleaned up, thanks to a decree issued by Prime Minister Silvio Berlusconi, allowing the state to shoulder most of the airline's crushing debt load, and allow the state to  make sharp reductions in its staff.  Alitalia's had more than 18,000 employees at the end of August. The merged airline has a combined staff of about 12,500.

 

New Alitalia Flies Crowded Skies

Carrier, Under New Ownership, Must Do Battle With Its Low-Cost Rivals

Wall Street Journal

By Stacy Meichtry

JANUARY 12, 2009, 

ROME -- Alitalia SpA begins operating under new ownership Tuesday but still faces the task of fighting off low-cost rivals in its pivotal domestic market.

Alitalia has undergone massive change since it entered bankruptcy protection in late August with more than ?1.2 billion ($1.6 billion) in debt.

Alitalia special administrator Rocco Sabelli (left) and Alitalia head Roberto Colaninno announce that Alitalia has approved a cooperation accord with Air France-KLM, giving the French-Dutch carrier a 25 percent stake.

The airline's finances have been cleaned up, thanks to a decree issued by Prime Minister Silvio Berlusconi, allowing the state to cut thousands of staff and shoulder most of the airline's crushing debt load. That helped attract more than a dozen Italian investors, who recently bought some of Alitalia's planes and take-off and landing slots to launch a new airline under the same name.

Alitalia announced on Monday that it had signed on to a partnership with Air France-KLM. Under the deal, Air France is expected to pay about EU 323 million for a 25% stake in Alitalia, the airlines said. Air France will receive three out of a total 19 seats on Alitalia's board.

The new investors plan to rebuild Alitalia on a daring premise: Alitalia can reclaim the dominance it enjoyed over Italy's domestic flights before it began to sputter in the late 1990s.

As part of its restructuring, Alitalia has been merged with its biggest domestic rival, Air One SpA, giving it more than a 55% share of Italy's internal flights, according to the airline. Lucrative domestic routes, such as that between Rome and Milan, form a key part of Alitalia's plan to break even next year.

But maintaining that market share could be difficult in today's crowded air-travel market, some analysts say. Several low-cost carriers have taken advantage of Alitalia's decline to establish strong footholds in Italy. Ryanair Holdings PLC recently announced plans to increase to seven from four the number of airports that serve as operational bases in Italy. EasyJet PLC, another low-cost carrier, began flying between Milan and Rome in November.

Alitalia's domestic market share, as measured by seat capacity, dropped to 15% this month from 52% in January 2005, according to Innovata Ltd., an Atlanta-based airline industry database firm.

Italy has been in recession since the third quarter, making Italian fliers more cost conscious. "Alitalia and Air One have relied on the loyalty of the domestic Italian passenger, to a large extent," says Keith McMullan, managing director of London-based consulting firm Aviation Economics Ltd. "That's going to come under pressure with a recession in Italy."

In addition to the low-cost carriers, Deutsche Lufthansa AG is challenging Alitalia on its home turf. In coming months, the German airline plans to launch an Italian subsidiary, Lufthansa Italia, which will operate six planes out of Milan's Malpensa airport.

Alitalia expects to compete better with its low-cost rivals, following cost cuts resulting from its restructuring and its partnership with Air France. Alitalia Chairman Roberto Colaninno said at a news conference Monday that he expects Alitalia's partnership with Air France to generate EU 720 million in cost savings and improved revenue management over the next three years.

The merger with Air One, meanwhile, has allowed Alitalia to replace many of its older planes with Air One's newer, more fuel-efficient jets. The airline also has made sharp reductions in its staff. Alitalia's had more than 18,000 employees at the end of August. The merged airline has a combined staff of about 12,500.

Alitalia's leaner operations mark a strong departure from the airline's past. Cabin crew that chose to live in different cities from their points of departure were routinely ferried to work on Alitalia flights as passengers. And in its heyday in the 1960s, some of Alitalia's planes boasted cabins lined with artwork by futurist painters. Alitalia's bankruptcy administrator plans to sell much of those pieces at auction.

http://online.wsj.com/article/SB123178279763874141.html?mod=googlenews_wsj#

 

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