Thursday,
January 22, 2009
Pasta to the Rescue of Budget Tight
Consumers
The
ANNOTICO Report
Struggling
consumers turn to pasta to stretch their food dollars, in very dire times,
after many years of pasta being overshadowed by the low-carbohydrate fad that
showed to not be that effective in the long run.
"It
Pasta
As struggling
consumers turn to casseroles, soup, pasta salad and good old macaroni and
cheese to stretch their food dollars, the nation
Sales of pasta
products in the
Most of that
increase came as manufacturers passed along a stiff jump in the price of wheat
and other costs.
But Peter Smith,
chief executive of Harrisburg, Penn.-based New World Pasta, which makes such
brands as Ronzoni, American Beauty and Creamette, said he was amazed commodity-price increases
last year didn
"I think
what happened this past year is with all the inflation running rampant through
the stores," he said, "it
The volume
increase is particularly welcome because pasta consumption had been falling 1
or 2 percent annually for years because of high-protein diet fads, said Carol Freysinger, spokeswoman for the National Pasta Association.
"There
"Pasta has
been vindicated," she said. "And (now) the economy is driving
consumers to more cost-effective options."
Judy Donnellan, 45, was shopping for macaroni at a grocery store
in Kansas City on Tuesday and said her family eats pasta about three or four
times a week. "It
She said she
couldn
The
In 2008,
consumption of dry pasta hit its highest level since 2003, according to
American Italian Pasta, which makes consumer brands such as Ronco,
Mueller
Annual sales at
American Italian Pasta soared 42 percent to $569 million in 2008, and its net
profits more than tripled to $19.1 million ....
"It is still
an incredibly great value," Kelly said of pasta. "For about $5, you
can feed a family of four."
http://seattletimes.nwsource.com/html/businesstechnology/2008651640_pastaboom210.html
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