
Saturday, March 13, 2010
MTV Italia airs 'Shore'
I fully expect
the Entire Italian Nation to "disown" its Italian American "cousins' after
viewing episodes of "Jersey Shore" Guidos.
I also predict a rush of Guidos (which
in Italy has no pejorative meaning yet) to change their name, or
insist upon being called just "G" :)
MTV Italia airs 'Shore'
Will net find itself in a good Situation
with skein?
By NICK VIVARELLI
"Jersey Shore" is heading for Italy
in an audacious attempt by MTV to lure Italo auds with subtitled guidos
and guidettes. The anthropologically charged experiment in cross-cultural
TV exportation will kick off March 22, when the first season of the hit
reality skein, which follows the adventures of the "juice boxes" and spray-on
tanned femmes of young beach-loving Italian-Americans, will begin airing
for young Italian-Italians on MTV Italia in a 10 p.m. slot.
Unlike the U.S. and elsewhere in
Europe, MTV airs on free TV in Italy, giving "Jersey Shore" a potential
Italo aud of 20 million-plus households.
Also, there are no Italian-American
advocacy groups to raise a ruckus over use of the word "guido," which in
Italy is just an ordinary name and has no other possible connotations.
At least not yet.
MTV Italia, which is keeping mum on
the matter, nonetheless is tubthumping the skein as having the "most famous
Italoamericans in the world" as protags.
So how will "Jersey Shore" play on
Italian shores, where experts blame cultural reasons tied to national identity
for the fact that "The Sopranos" never really clicked on free TV?
Corriere della Sera, which is Italy's
leading daily newspaper, commented that "as if the boors on 'Big Brother'
weren't enough, now we are importing a reality show that even boosts our
country's bad name."
But the truth is Italians actually
can't get enough of "Big Brother." More than 7 million Italo viewers recently
tuned in to watch Mauro Marin win the 10th Italo edition of "Brother" on
Mediaset, with local critics applauding the fact that Marin was the only
contestant (male or female) in the house without protruding pecs.
That's the situation. Or, the Situation,
for "Jersey Shore" aficonados. Which bodes well for the odds that "Jersey
Shore" will become a hit in Italy.
"I will be checking it out. The trash
level at times soars so high that it becomes truly sublime," vowed an early
Italo convert on tvblog.it.
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Italy at St Louis]
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