The genesis of Lamborghini,50 years ago, when Ferruccio Lamborghini, a farm-tractor magnate and sports car enthusiast, was given a brusque appraisal of his road skills by Enzo Ferrari, who reckoned that this customer, the prospective buyer of a 250 GT model, "wasn't able to drive a Ferrari, only tractors," Ferruccio Lamborghini, who died in 1993, once told Radio Televisione Italiana. He added: "That's when I got the idea into my head, I'll make the cars myself from now on?" 
 
Lamborghini museum includes the 350 GT, the Spyder, the Miura, Countach, the Diablo,. Formula One and GT racing cars, a 2004 Gallardo Polizia Stradale that was donated to the Italian Traffic Police and a matte black Murci?lago R-GT whose knife-edge design, high-rise wing, three-inch ground clearance and carbon-fiber body. 

Sant?Agata Bolognese, Italy .The Birthplace/Home of Lamborghini,and  it  newstest Lamborghini Gallardo LP 560-4 Spyder 560-horsepower V-10  

The genesis of the Gallardo?s manufacturer was an incident that took place nearly 50 years ago, when Ferruccio Lamborghini, a farm-tractor magnate and sports car enthusiast, had what he called ?a bit of an argument? with the founder of a small Italian car company. 

The dispute stemmed from a brusque appraisal of his road skills by Enzo Ferrari, who reckoned that this customer, the buyer of a 250 GT model, ?wasn?t able to drive a Ferrari, only tractors,? Ferruccio Lamborghini, who died in 1993, once told Radio Televisione Italiana. He added: ?That?s when I got the idea into my head, ?I?ll make the cars myself from now on.?? 

So in 1963 Automobili Lamborghini started creating fast and exquisitely styled grand touring cars here in Sant?Agata Bolognese, about 20 miles from the home of Ferrari in Maranello. Three years later, Lamborghini hit its stride with the unveiling of its first true supercar, the Miura; the Countach, a radical departure from convention with scissor-action doors and the profile of a doorstop, followed in 1974. Together with succeeding designs like the Diablo, and more recently, the Gallardo and Murci?lago, Lamborghini was firmly established as the bad boy of exotic sports cars. 

The company passed from Ferruccio Lamborghini?s ownership to ? among others ? a Swiss investor, the Chrysler Corporation, an unlikely consortium led by the son of former President Suharto of Indonesia and, finally, to its current overseer, the Audi division of Volkswagen. 

Sant?Agata Bolognese is a medieval town of 7,000 people, about 23 miles from the business, education and arts influence of Bologna, that wears the word quaint like a bespoke suit of armor. Brick and stucco buildings surround a car-free historic center that one enters through an archway topped by a huge clock. 

While most of the land around the Lamborghini complex is occupied by modest farms and homes, the company?s buildings are on a stretch of Via Modena that includes technology firms, an automotive wind tunnel ? and a dining establishment, Ristorante Bugs Bunny, that is probably not authorized by Warner Brothers. 

The picturesque setting could lead a visitor to conclude that Lamborghini is locked in the past, pursuing horsepower while casting aside other responsibilities. Not so: Lamborghini is using lightweight carbon-fiber components to improve the efficiency and power-to-weight ratio of its cars, and it seeks to cut vehicle emissions by 35 percent within six years. 

For example, the 5.2-liter V-10 of the limited edition Gallardo LP 570-4 Superleggera (Italian for superlight) produces 20.5 percent less emissions than the previous engine, the company says. Introduced at the Geneva auto show last month, the car?s exterior carbon-fiber pieces include the side mirrors, rear wing and sections of the underbody. Inside, carbon fiber is used for the door panels, seat shells and transmission tunnel. 

Lamborghini?s composite-materials research is being conducted nine time zones away, at the University of Washington in Seattle. Paolo Feraboli, an assistant professor of aeronautics and astronautics at the university, is the director of the school?s Automobili Lamborghini Advanced Composite Structures Laboratory. He grew up in Bologna and worked at Lamborghini. He then moved to the United States, earned a doctorate and began working in the university?s composite technologies program, which included projects with Boeing. 

Dr. Feraboli kept in touch with Lamborghini. ?In 2007 they contacted me, saying, ?We?d like to really invest in carbon-fiber technology ? make it our key technology ? and we?d like to partner up with U.W. and Boeing.?? 

In a telephone interview, Dr. Feraboli explained that to improve a car?s power-to-weight ratio, you can either increase horsepower or shed weight. ?But in reality, increasing the power, once you get to a certain level, becomes very difficult, and the kind of gains that you get by having a lot of horsepower becomes very small,? he said. ?On the other hand, if you drop weight you get exactly the opposite. Lamborghini identified that if you want to drop weight, you have to use carbon fiber.? 

While carbon-fiber composites are lightweight, they are expensive. ?Over 50 percent of the cost comes from the time it takes to prepare the materials and to give it the shape you want before you can actually cook it,? Dr. Feraboli said, referring to the necessity of curing the molded parts at high temperatures. 

If not for the cost, as much as two-thirds of a Lamborghini or any car could be carbon fiber. ?If rate and cost of production are not the issue, you could use a whole lot more carbon fiber,? he said. 

Dr. Feraboli and the Lamborghini laboratory also pursue clever uses of the material. ?Right now, for example, we?re looking at using batteries inside the composite in order to make the structure basically also a battery.? 

Such practical considerations are not the strongest appeal of a Lamborghini, of course. 

?I lower the rear window to give you the sound of the engine,? Mr. Conti, the test driver, says. With late winter temperatures in the 40s ? there is still snow on the roadside ? the convertible top is up, but he is eager for me to experience as much of the bellow from the Gallardo?s V-10, mounted just behind the seat, as possible. 

Mr. Conti is a 28-year veteran of Lamborghini with more than 15 years of performance-car driving experience. And he has taught driving-safety courses, so I am confident he knows what he is doing when he selects Sport from the three modes offered by the 6-speed e-gear automated manual transmission ? a $10,000 option...

The Gallardo, which made its debut in 2004, has become Lamborghini?s best seller, with about 10,000 adorning driveways around the world. That car and its big brother, the V-12-powered Murci?lago, are built in Sant?Agata Bolognese. 

The factory floor is spotless; the workbenches and parts bins are a neat freak?s delight. And except for the occasional bark of an air wrench or warning beep from a forklift, the factory seems as quiet as a docent-strike day at the Uffizi Museum. 

In the United States, Lamborghini sightings are rare treats, so it?s remarkable to see dozens of Gallardos and Murci?lagos here, each one being assembled according to the client work orders posted nearby. Another 30 or so completed cars are parked in a lot outside the factory doors, ready to be rushed to customers. Solar panels at the company?s headquarters, recently installed, generate enough power to cut carbon dioxide emissions by 30 percent. The factory complex includes office space for roughly 800 employees, a gift shop, a cafeteria (so workers can avoid what is presumably an all-carrots menu at Ristorante Bugs Bunny) and Museo Lamborghini. 

Displayed on the ground floor of the museum is the earliest production Lamborghini, the 350 GT, as well as examples of the Miura and Countach. The second floor includes Lamborghini-powered Formula One and GT racing cars, a 2004 Gallardo Polizia Stradale that was donated to the Italian Traffic Police and a matte black Murci?lago R-GT whose knife-edge design, high-rise wing, three-inch ground clearance and carbon-fiber body are about as subtle as Silvio Berlusconi?s hair color......

http://www.nytimes.com/2010/04/18/
automobiles/18LAMBO.html?pagewanted=all
 
 

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