
Tuesday, April 27, 2010
Giffoni Studios in Campania to challenge
Rome Cinecitta'
When it comes
to film, Italy's Campania has a lot going for it. Its scenic resources
(such as the isle of Capri and the bays of Amalfi and Sorrento), its historical
treasures like Pompeii and its iconic active volcano, Mt. Vesuvius.
But beyond the region's razzle-dazzle
looks, Campania has proved "capable of providing ideal working conditions
and solid financial incentives even to complex projects." In terms of permits,
that means that shooting in places like Pompeii is no longer a producer's
nightmare.
As for infrastructure, while the
nearest movie studios are currently Rome's mammoth Cinecitta' facilities,
about 120 miles north of Naples, plans are now in the works for a local
production complex called Giffoni Multimedia Valley, emanating from the
Giffoni film festival and conceived as a studio for children's product,
with ambitions to become Southern Italy's largest production facility.
My complaint, is the Incentives offered
is "Welfare for the Rich", but Italy is forced to compete with other Countries
that are falling over each other to "Throw money at the Rich". The countries
get NOTHING back regardless of how profitable the Film is!!!!!!!!!
Italy's Campania: The Other Riviera
Film office of southern Italian region
has solid record
By Nick Vivarelli, April 26, 2010
When it comes to film, Italy's Campania
has a lot going for it. Its scenic resources (such as the isle of Capri
and the bays of Amalfi and Sorrento), its historical treasures like Pompeii
and its iconic active volcano, Mt. Vesuvius, complement the enticing incentives
it offers the production community.
Ever since the sunny Southern Italian
region equipped itself with a film commission five years ago, shooting
in Campania has become a competitive proposition.
In part this is simply thanks to
Italy's generous recently introduced tax credits which, besides boosting
the local industry, give international productions a 25% deduction up to
a maximum of $7 million, payable through an Italian executive producer.
But additionally, a co-production fund set up by the Campania regional
government has been providing gap financing totaling about $8 million between
2004 and 2008. And a further $14 million in EU coin for the region will
soon be on tap for film and TV producers over a three-year period. This
new EU-backed fund for filming in Campania got the greenlight in February,
with plans to become operational later this year.
Besides the quality of our services,
our regional fund is giving us a competitive edge, and we expect our new
film fund to make us even more enticing both for local and international
producers," boasts Campania Film Commission topper Maurizio Gemma.
Gemma and the Campania commish certainly
bent over backwards to meet the needs of "Eat Pray Love" helmer Ryan Murphy
and set designer Andrew Baseman, which included parking 70 trailers in
Naples' historic center, accommodating a 300-member troupe, and providing
80 extras for a scene in which Julia Roberts eats a mouthwatering pizza.
Hollywood, of course, is no stranger
to Campania, which rather recently also hosted Sony's "Angels and Demons"
at the Versailles-like Caserta palace, which doubles for the Vatican and
was also used for "Mission: Impossible 3" and several "Star Wars" installments.
Nonetheless, most of the 160 productions
shot in the region since 2005, when the commission became operational,
are Italian. They include TV productions that lately have been focusing
on the unique cachet of Capri and even the nearby islands of Ischia and
Procida
In terms of locations, Campania offers
"places with a visual impact so strong that it transcends their specificity
to take on an almost immediate universal quality," enthuses Gemma.
But beyond the region's razzle-dazzle
looks, Gemma is quick to point out that Campania has proved "capable of
providing ideal working conditions and solid financial incentives even
to complex projects." In terms of permits, that means that shooting in
places like Pompei is no longer a producer's nightmare.
As for infrastructure, while the
nearest movie studios are currently Rome's mammoth Cinecitta facilities,
about 120 miles north of Naples, plans are now in the works for a local
production complex called Giffoni Multimedia Valley, emanating from the
Giffoni film festival and conceived as a studio for children's product,
with ambitions to become Southern Italy's largest production facility.
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