
Tuesday, April 27, 2010
Milan City Hall Uses Touch Screen
Emoticons to Gauge Citizen Satisfaction
Emoticons,
green smiley face if satisfied, or a red frowning face if displeased,
and areas of service where displeased, are giving City Employees "feedback"
on their performance. :)
Italy City Hall Uses Smiley Face
Emoticons to Gauge Customer Satisfaction
In Italy, the fashion capital
of Milan is looking to improve customer satisfaction with emoticons. At
the city hall, touch screens offer Italians a green smiley face if satisfied
or a red frowney face if displeased.
The Christian Science Monitor; By
Nicole Martinelli, Contributor; April 26, 2010
Locals are all smiles now that they
can zap public employees with angry little faces for slow or surly service
with the touch of a finger.
At Milan's city hall, an emoticon
satisfaction system provides touch screens where citizens give instant
feedback by pressing a green smiley face when pleased, a yellow face for
sufficient service, or a red frowney face.
Those who see red get an additional
screen with four choices from which to select: Was it the wait time, the
service itself, the need for a return visit, or something else?
After a nine-month test, the ?Mettiamoci
la faccia? program (roughly ?Let?s Face It?) was extended to the city?s
public records office. Officials say this instant customer satisfaction
survey showed that while 89 percent of Milanese were happy with public
service, 50 percent of those who complained found wait times unacceptable.
?It?s a concrete way for us to ensure
customer satisfaction,? says Stefano Pillitteri, a Milan city councilor
in charge of citizen services. ?We know immediately how we?re doing and
why.?
Last month, those expressive little
faces spread to 1,000 touch screens in 130 public administrations. Plans
are to extend the emoticon system to 5,700 small towns, giving some 30
percent of Italians the chance to express themselves electronically.
?We?d like this to generate a wave
of positive energy through the country,? says Renato Brunetta, Italy?s
minister of public functions.
Milanese who don?t feel comfortable
giving hot-button feedback in front of the city employee who may have ruined
their day can also use text messages, e-mails, or old-fashioned phone calls.
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