Italians are far more savy shoppers than  Asians, Australians,British, Germans and Americans.

Post-recession shopping trends, characterized by bargain hunting, less brand loyalty and an increased willingness to change stores in order to find cheaper products are most prevalent in Italy where more consumers shop around for bargain groceries.
 

The post-recession economy and climate has changed the way consumers shop: consumers are now far more ?savvy', happy to buy discount brands in one category, premium priced brands in another and visit more stores in search for a bargain according to an August 6 report by consumer intelligence group Nielsen.

In regards to groceries, a world average of 15 percent of consumers agreed they were likely to "change store" due to product promotions, 17 percent agreed they "regularly buy different brands due to promos," however the survey found that Italians were the savviest shoppers with 34 percent agreeing that they would change stores due to promotions.

In comparison, only 14 percent of Asians, 11 percent of Australians, 13 percent of British, 18 percent of Germans and 19 percent of Americans changed stores due to promotions, reflecting less awareness of discounts and less willingness to "shop around" for the product they want at the price they want.

On a global level the survey also found that consumers were willing to wait if the item they want is not yet on promotion. Nielsen suggest that this is due to consumers being aware that another promotion will "be along in a minute," and that this phenomenon can be seen in other markets besides groceries such as fuel.

http://www.independent.co.uk/life-style/
italians-the-savviest-shoppers-2049667.html
 

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