Please note that I intentionally Inserted "Italian"
in the Subject line. I'll explain.
Newt Gingrich, the former Majority Speaker of the House, really said:
Gingrich points specifically to "The Sopranos" and "Sex and the City" as the two greatest offenders in perpetuating the attitude that Americans are "violent, prone to criminal activity and sexually immoral". Apparently, Gingrich, the former Speaker, and once again Professor,
AND
1) Realize that the World does not think TV and Film as merely "entertainment",
2) And that these Portrayals Seriously and Negatively INFLUENCE the International viewers IMAGE of Americans, and have serious repercussions. NOW, we Italian American Activists have been making this rather obvious analogy for years. Allow me to preface the REAL article with a few excerpts in which I
substitute "Americans" for "International Community", and "Italian-Americans"
for "Americans".
Hollywood, if nothing else, is prolific, churning out films and television programs that frequently present the only perspective that American viewers get of what Italian Americans are like. A new study demonstrates that, thanks to Tony Soprano, and a string of Films and TV depictions, Hollywood has given us our unflattering image. "These results suggest that entertainment, rather than reality, is the true culprit of anti-Italian Americanism. What they found is astounding. Those more frequent viewers of Films and TV, based on that exposure, most of these viewers considered Italian Americans to be violent, prone to criminal activity and sexually immoral. The study found that the higher the frequency of viewing, the higher their negative attitudes toward Italian Americans tended to be. But to paraphrase the old saying, entertainment has consequences. Hollywood should at least be asked by our Italian American leaders to accept responsibility for the damage it is doing. Instead of the "tired" old methods, Italian American Leaders need to
rethink our public campaign entirely. We need programs that put America
in touch with REAL Americans, not celluloid (REEL) Americans. Only
then will our largely undeserved image in the America and the world change.
WE (The USA) CAN THANK HOLLYWOOD FOR OUR UGLY-AMERICAN IMAGE
Instead, think Hollywood. Hollywood, if nothing else, is prolific, churning out films and television programs that often appear on screens large and small around the world. These shows frequently present the only perspective that international viewers get of what Americans are like. A new study demonstrates that, thanks to Tony Soprano, Sex and the City and young pop divas, Hollywood has given us our unflattering image. As reported in "The Next Generation's Image of Americans," Boston University communication professors Melvin and Margaret DeFleur surveyed 1,259 teenagers from 12 countries about their attitudes toward Americans. What they found is astounding. Few of those surveyed had any direct contact with Americans; only 12% had visited the U.S. But they did have access to American television programs, movies and pop music, and based on that exposure, most of these teens considered Americans to be violent, prone to criminal activity and sexually immoral. The study found that the more access countries had to American programs, the higher their negative attitudes toward Americans tended to be. Our popular culture, far from endearing people to us, is actually severely hurting our standing. For example, a much higher percentage of Mexican and South Korean teenagers agreed with the statement "Americans are very materialistic" than did teens from Nigeria, China and Pakistan. When the statement was made that "many American women are sexually immoral," teens in Taiwan, Mexico, the Dominican Republic and South Korea agreed much more frequently than teens in China and Pakistan. "These results suggest that pop culture, rather than foreign policy, is the true culprit of anti-Americanism," Melvin DeFleur says. Why should we worry about what foreign teenagers think about us? Aside from the fact that these young people will soon be adults and influence politics in their countries, the DeFleurs point out that teens "are the ones who are trained and equipped to conduct terrorist acts. "Yet we shouldn't expect much self-reflection or change from Hollywood. The major studios and record companies make big money selling their products to the world. And, of course, they exercise their 1st Amendment right to produce what they want. But to paraphrase the old saying, entertainment has consequences. Hollywood should at least be asked by our public leaders to accept responsibility for the damage it is doing. What the Bush administration can do is reexamine American public diplomacy efforts overseas. The recent launching of Radio Sawa, which will bring Britney Spears to the Middle East, is not likely to enhance our reputation in the region--quite the contrary. Instead of a quick fix, we need to rethink our public diplomacy campaign entirely. We need public diplomacy programs that put the world in touch with real Americans, not celluloid Americans. Only then will our largely undeserved image in the world change. Newt Gingrich is a senior fellow at AEI. Peter Schweizer is the author of Reagan's War (Doubleday, 2002). AEI - News & Commentary
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